Strategy, Planning and Forecasting

Increase business performance by developing and executing an appropriate business development strategy and forecasting model for your organization. This course presents the latest concepts and techniques for crafting and executing business strategy, evaluating a company’s external environment, the types of competitive strategies, and a company’s competitive positioning. Learners will also examine the methods, evaluation and reporting in business forecasting. This knowledge is used to further master the fundamentals of strategy through case analysis and hands-on exercises.

Additional Information

Delivery Option:

This course is available through in-class and online delivery options.

Course Material:

Fees do not include textbook. The textbook can be purchased online at the Bow Valley College Bookstore

Online learners will have access to the course materials through Desire2Learn (D2L) on the start date.

For more information, please contact:

Prospective Student Centre 403.410.1402
Continuing Education 403.410.1595 or email

Register for this course:

Click on an offering and add to cart or call 403.410.1400.

This is a required course for the:

Business Development and Sales Professional Certificate