Marketing and Promotion

Marketing is an essential element for every business to succeed. This course focuses on explaining and exploring the elements of the marketing mix, product, price, place and promotion. Students explore topics including the types of marketing, marketing goals and strategies, environment forces, identifying target customers, and market segmentation and positioning.

Additional Information

Delivery Option:

This course is available through in-class and online delivery options.

Course Material:

Fees do not include textbook. The textbook can be purchased online at the Bow Valley College Bookstore
Online learners will have access to the course materials through Desire2Learn (D2L) on the start date.

For more information, please contact:

Prospective Student Centre 403.410.1402
Continuing Education 403.410.1595 or email

Register for this course:

Click on an offering and add to cart or call 403.410.1400.

This is a required course for the:

Retail Industry Professional Certificate