Global Product Development

This course presents a study on the effective processes for generating product ideas and examines general demand factors, sustainable development, trends, travel motivation, and market segmentation. Destination development and emerging traditional destinations will also be examined.

Additional Information

Course Material:

Fees do not include learning materials.

For more information, please contact:

Prospective Student Centre 403.410.1402
Continuing Education 403.410.1595 or email

Register for this course:

Click on an offering and add to cart or call 403.410.1400.

This is a required course for the:

Tourism Management Certificate

Entrepreneurship Certificate